How to Pick Partners for a Software Product Business?

When creating a software product business most developers prefer to just deal with with the software development part.

However, somebody should take care of the marketing, sales, finances, human resources, etc.. The best way to cover for this business needs to bring people specialized on these areas, so you can continue to focus on the development efforts.

But how should you keep them interested working on your company? Should you hire them or make them business partners? How do you pick business partners that will not cause you trouble later?

Watch this video of a consulting session to learn how to answer these and other questions.

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